Behind the Brand | Marketing the fitness industry

Uncategorized

Can fitness brands actually be friends?

If you’re anything like me, you’ve definitely found yourself loyal to a favorite fitness brand. Maybe…
The Rise of Gymshark: Influencer Strategies That Changed Fitness Culture

If you’ve spent more than five minutes on fitness TikTok or Instagram, you’ve probably come across…
The brand that changed activewear forever

If you work out, teach fitness, or honestly just love being comfortable, chanced are you’ve owned…
More than activewear: free people movement

If you’ve ever been into a Free People store “just to look”, you know how dangerous…
Exploring Nike: The Emotional Connection in Running Gear

For my final project, I selected Nike, focusing specifically on its running category. As an individual…
Peloton growth

More than a workout: How Peloton keeps its brand moving forward More than just a bike:…